What is personal branding? What is the benefit of it? What is the impact of your business?
By : Nadia Devita Oktarini A
Co-Founder Chocola Cafe & FIC Group
What is personal branding? What is the benefit of it? What is the impact of your business?
Personal branding is about your reputation / your image. It’s about how you want to be seen, known, and assumed by society.
It can be both online and offline.
Online personal branding, it’s about image that you want to show people through online (social media, news, online magazine, etc).
Offline personal branding, it’s about image that you want to show people through offline (meeting, conferences, organizations, family, friends, etc)
The benefit of personal branding is you can influence people to follow the way you dress, the way you enjoy life, the way you maintain and take care of your health and body shape, etc.
And, it will give an impact to your business. They will purchase things because they trust you (before they trust and purchase your products). They will purchase things because they feel comfortable with you (can be business partnership / investments / collaborations).
For example,
I projected myself to people and my friends, i’m doing chocolate cafe business. So my friends always called me “chocolate lady”. And I want people, if they remember chocolate, they remember me and Chocola Cafe 🍫❤️😁